Analytics Manager (6 months contract) – ON-SITE

Job Overview

JOB PURPOSE:
The key purpose of this position is to support the advanced analytics needs of the business. The position will mainly be responsible for providing a solid understanding of the base business sales drivers including pricing, promotion & consumption forecasts to the Juices, Malt Beverages and Cordial categories. This would require regular interaction with brand, shopper marketing, bottlers, finance, IBP and country sales teams. Specifically, the following will be the key focus areas for Analytics Manager:Market Mix Modeling (MMM) / Planning & ROIBusiness Drivers: Due-to’s and ForecastingStrategic PricingReporting and maintaining scorecardSocial listening analysisAgency Management
RESPONSIBILITIES:
Market Mix Modeling (MMM) / Planning & ROIIndependently manage multiple Marketing Mix Modeling projects which are identified as key category priorities. Details on Project Management needs listed in Appendix.Provide regular MMM training supportPrepare & present regular category ROI reports to the marketing and sales team
Business Drivers: Due-to’s and ForecastingContinuously improve category and brand evaluation and forecasting (Due-Tos).Provide forecasting models framework and thought leadership for key brands; leveraging insights from these models to drive growth.Recommend options for spend optimization changes to mitigate NR and Volume plan risk through better diagnoses of historical performance drivers and forecasting multiple scenariosUpdate Portfolio distortion planning analysis to support Category Insights to address questions on marketing spending allocation.
Reporting and maintaining scorecardsManage Reporting and maintaining scorecard needs for all categories. Provide regular updates, which would require complete ownership of the process of compiling & aligning inputs from all relevant cross functional stakeholders (Insights, Marketing, Finance and Sales)Be the lead on Aujan’s data intel interface and ensure data & insights accuracy on the platform.Lead social media analytics to highlight new trends, opportunities and concerns (if any) on a monthly or quarterly basis
This position requires a proactive, mature and self-reliant person who can always take the initiative and influence within a broad team environment. Specific skills also include: Superior written and verbal communication skills. A lucid and structured communicator, who makes their point clearly and persuasively.• Must be able to handle numerous projects at one time and meet fast turnaround deadlines• Advanced organizational skills• Persuasive and stimulating ‘packaging’ and presentation of all materials is a significant part of the job, as is explaining/arguing/defending/developing the thinking in all meetings and communication scenarios.• Balancing the ability to deliver with urgency with the ability of keeping momentum due to the reality that building capabilities is more of a marathon than a sprint• Take, understand and establish project briefs, communicating and presenting to all parties to ensure the approach is supported and well managed• Become a respected internal source of knowledge on best practices

EDUCATION, QALIFICATIONS & TRAININGS:
Education: Min. Bachelor’s Degree (Social Science, Business Administration, Marketing, Statistics preferred)Training: Statistical modelling, Nielsen data
Skills, leadership competencies:High analytical skills and wisdom/judgement to evaluate and improve deliveryStrong knowledge of advanced analytics methods (Marketing Mix Econometric modeling, forecasting simulators)Able to synthesize data from different sources into a well-structured story with clear implicationsAble to understand how to apply marketing mix modeling and ROI learningGood interpersonal, intercultural and communication / influence skillsSelf starter, comfortable working remotely and strongly influence & work with others in multiple locationsWorked with Market research & Media data sources (retail measurement, Brand Health Trackers and consumer & shopper panels; assessment of data quality)Competent in all standard PC packages including Excel, Word, PowerPoint
Experience:Min 5-6 years working experience in marketing research, Advanced Analytics preferably at an CPG or a FMCG company and/or 2 years in forecasting/business planning in increasing responsibility positionsExperience in working with advanced statisticsStrong knowledge of information sources such as Nielsen, IRI, Euromonitor, HH Panel, Financials, Internal Shipments, and media databases