Director, Email & SMS – ON-SITE

Forsyth Barnes
  • New York
  • Post Date: January 14, 2025
    • 37866
  • Applications 0
  • Views 0
Job Overview

logoTitle:Director of Email and SMS Location: New York City Industry: Beauty Salary: $150,000 – $175,000 + bonus & benefits
Forsyth Barnes have partnered with a New York based brand on their search for a Director of Email and SMS.
In this role, you’ll own the vision and execution of best-in-class Email and SMS programs, driving growth and engagement across a portfolio of brands.
We’re seeking a hands-on leader with strong analytical skills, strategic thinking, and the ability to manage day-to-day operations while scaling high-volume campaigns. Your entrepreneurial mindset and adaptability will be key to building a program that delivers measurable results The ideal candidate will be highly analytical, outcome and results driven and come with significant experience with a DTC, consumer focused brand across Email and SMS channels.
Director of Email and SMS Channel Responsibilities: Lead strategy and execution of email and SMS campaigns to meet revenue and retention goals.Manage content calendars and ensure alignment with product and brand initiatives.Oversee segmentation, tracking, reporting, and vendor management.Grow email/SMS databases, improve opt-ins, and reduce churn. Define KPIs, track performance, and optimize programs based on data insights.Occasionally create content and pull reports within email/SMS platforms.Partner with Lifecycle and Loyalty teams for personalized, automated retention efforts.Collaborate with cross-functional teams (CX, creative, marketing) to drive projects.Ensure compliance with legal standards and maintain inbox deliverability.
Director of Email and SMS Channel Requirements: 6-8 years in email and retention marketing (Retail, DTC, Beauty, Ecommerce experience is a plus).Strong understanding of email fundamentals Hands-on experience with platforms like Klaviyo, Shopify, Amplitude, and Tableau.Analytical with the ability to interpret data and optimize campaigns.Basic HTML knowledge is beneficial.

Job Detail
Shortlist Never pay anyone for job application test or interview.

Related Jobs (166)

Safety Information

  • Tips For Candidate

    DYOR.

  • Tips For Candidate

    Always check the employer\'s offer.