Senior Data Analyst – Adobe Analytics & Launch

Job Overview

logoABOUT USWe are a fast-growing, close-knit, dynamic, and successful Digital Services Company that specializes in providing support to large multinational companies for SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & E-Mail Marketing Automation, DX & Development, Data Management & Analytics, Project Management, Digital Consultancy, and Recruitment.
As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota & Portland. With our exceptionally talented & diverse team, and our A+ client portfolio, the world is our oyster!
We are currently looking for an Data Analyst – Adobe Analytics Developer to join our team.
RESPONSIBILITIESLead the setup, management, and optimization of Adobe Analytics properties, ensuring accurate data collection and reporting.Develop and manage tagging strategies using Adobe Launch, including server-side tagging, Adobe Direct Calls, DataLayers and advanced configuration.Troubleshoot and resolve complex data collection and reporting issues, ensuring data accuracy across all analytics platforms.Conduct detailed data analysis and provide actionable insights to enhance user engagement, conversion rates, and feature development.Collaborate with marketing, product, and development teams to define and refine key metrics and KPIs.Develop and implement data processes and documentation, ensuring effective self-service data frameworks.Ensure compliance with data regulations in project implementations, with a focus on secure data management.Collaborate with IT for advanced BI tool integration and conduct specialized end-user training.Evaluate and implement new analytics technologies and methodologies, staying current with industry trends.Implementation: Lead Adobe Analytics tracking for native and hybrid mobile apps, ensuring accurate data collection through SDKs and Adobe Launch.Framework-Specific Tracking: Implement tracking for apps built with frameworks like React Native and Vue Native.Edge Network Integration: Utilize Adobe Edge Network for real-time analytics and personalization.
QUALIFICATIONSEducation:Bachelor’s degree in economics, econometrics, statistics, computer science, or a related field; Master’s degree is a plus.Technical Skills:Proficient in analytics platforms, particularly Adobe Analytics, with experience in administration and advanced configuration.Expertise in tag management tools, specifically Adobe Launch, including custom tag implementation and debugging.Strong skills in JavaScript and its frameworks, with practical experience using ChromeDev Tools for troubleshooting.Advanced knowledge of data cloud platforms and their integration with web analytics tools.Experience in managing and optimizing MarTech and AdOps platforms.Intermediate understanding of data compliance regulations (GDPR, CCPA) and their application in digital analytics.Analytical Skills:Advanced analytical skills for resolving complex data issues and providing strategic insights.Compliance Knowledge:In-depth understanding of data compliance regulations and their practical application in projects.Leadership:Experience in leading smaller projects or components of larger projects, with the ability to mentor junior team members.Collaboration:Effective communication and collaboration with cross-functional teams.Continuous Learning:Demonstrated interest in advancing knowledge and skills in data analytics and emerging technologies.Mobile SDK Expertise: Proficient in Adobe Experience Platform Mobile SDKs for iOS and Android, including custom event tracking and user segmentation for both native and cross-platform apps (React Native, Vue Native, etc.). Skilled in Adobe Launch for mobile apps, including server-side tagging and dataLayer management.Edge Network & Integration: Experience with Adobe Edge Network for real-time data collection and integration with other Adobe Experience Cloud services.
WHAT WE OFFERRemote Work Model: We enhance flexibility, foster productivity, and facilitate a healthier work-life balance for our employees!Birthday Time Off: A half-day off is granted on birthdays.Mental Health & Support‍♀️: Free company subscription to our mental health & support partner ‘’Openup’’.Referral Program: Our referral program ‘’Friends2Work’’ encourages our employees to refer their friends followed by a cash award once they are hired.Self-Improvement: Access to numerous online courses and training in our own in-house training platform NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers.Team Environment: We give you to opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!
If you are interested in joining our team, please apply with your CV in English.
By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com
NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Don’t be discouraged if you feel that you don’t fully meet every single one of the requirements for a particular role, there is always room for growth in NMQ!

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